Mission & Vision



Guided by purpose,
moving toward
impact.

Mission

Deliver proven, reliable technologies that enhance safety and productivity in the world’s most demanding environments.

Vision

Pioneer the path to automation through integrated AI platforms validated in real-world operations.
Portrait of Mark Watson

“Innovation is at the heart of everything we do. We’re proud to lead the way in developing intelligent systems that empower our customers to operate more safely, efficiently, and confidently in the world’s most demanding environments.”

Mark Watson, Chief Executive Officer
 
 

“At Matrix, we are committed to delivering technologies that not only enhance operational performance but also protect the lives of those on the front lines. Our focus is on building solutions that make a measurable difference in supporting safety programs and improved productivity.”

Keith Hainer, President
Portrait of Keith Hainer

Our Values

Proven Performance

Validated in high-output operations across industries, Matrix technologies help reduce risk and improve productivity and reliability, where failure is not an option.

Data - Driven Innovation

Exclusive access to real-world environments generates proprietary datasets that fuel continuous improvement to productivity through enhanced operator awareness.

Resilient Design

Our products - and our people - are built to perform in the toughest industrial environments, ensuring long-term durability and operational confidence.

Partnership at Scale

We collaborate with OEMs, customers, and our parent ARLP (NASDAQ: ARLP) to accelerate adoption, reduce uncertainty, and deliver value through transparency and trust.

Accountability for the Future

With integrated R&D, advanced manufacturing, and enterprise-scale service, Matrix delivers what we promise—building a scalable platform for industrial transformation.

The Facts

Founded in 2006, headquartered in Newburgh, Indiana.
Award-winning technologies and service.
Subsidiary of Alliance Resource Partners, L.P. (NASDAQ: ARLP)
Over 10,000 systems deployed.
 
Serving mining, manufacturing, logistics, industrial, and energy sectors.
Vertically integrated from R&D to field support.
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